The Surge In Sexual Wellness Consumer Goods And Where The Industry Is Heading
Startups offering elevated and sustainably crafted sexual pleasure and care products, from condoms to clitoral stimulators, have benefited from the contemporary sexual wellness wave. Drawn to the growth, investors have begun to write sizable checks for leading sexual wellness brands. Meanwhile, the wider intimate care and wellness category—period products, family planning, postpartum care, etc.—has been swelling with exciting entrants in the past several years, and saw several acquisitions. How have these disruptive brands navigated this unchartered territory, what challenges do they still face, and what’s next for them and the category as a whole?