Where Beauty Meets Money.

Our mission is to change the face of beauty investing and leave a lasting positive impact on the beauty industry.

 
 

True Beauty Ventures is a beauty and wellness dedicated emerging growth fund that was created to provide not just capital to indie brands in this space, but also true partnership and sector expertise.

 

Our Expertise

 

We leverage decades of beauty-focused institutional investment experience, first-hand operating expertise, and extensive industry insider networks to help businesses scale into successful, resilient, and long-lasting beauty brands.

 

Dedication to Diversity

True Beauty Ventures believes investing in diversity delivers returns.

 

We strive to accelerate the success of female founders and funders. Female founders tend to seek out female investors, and the chances of successfully securing financing can rise with a female investor in the room.

With a portfolio of 75% female and/or BIPOC founders, an 80% female investment team, and a Latina Co-Founder and General Partner, True Beauty is dedicated to making a positive impact in both beauty and VC.

 
 

 True experience. True partnership. True expertise.