Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
“It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty is on the way. Add them to a roster of celebrities with brands that includes Tracee Ellis Ross, Taraji P. Henson, Alicia Keys, Millie Bobby Brown, Halsey, Jada Pinkett Smith (and family), Kesha, Selena Gomez, Lady Gaga, Michelle Pfeiffer, Pharrell, Jennifer Lopez and many more. The wheels of celebrity beauty are greased by brand engines such as Maesa, Beach House Group, Madeby Collective, Amyris and Forma Brands, the company Grande is partnered with on R.E.M. Beauty.”