Ulta and Sephora Break into the Big Boxes
“America’s beauty queens, Ulta and Sephora, have been going head-to-head in the U.S. market since Ulta launched in 1990, and Sephora opened its first store in SoHo in 1998, and online in 1999. Today the LVMH owned Sephora boasts 2,700 stores worldwide and expects to reach over 712 stores in the U.S. this year with its recent alliance with Kohl’s to create 200 shop-in-shop locations within its stores. By comparison, Ulta has 1,301 U.S. stores. Plans call for 1,500 to 1,700, new stores, including the opening of a projected one hundred shop-in-shops in Target stores.”