Equity investments of $1 to $5 Million in emerging growth brands.
True Beauty Ventures provides dedicated focus to finding, partnering with and scaling brands exclusively in beauty, wellness and personal care.
Combined with beauty operational expertise, knowledge, and network, we are empowered to make better informed investment decisions in beauty and more effectively drive growth and profitability.
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True experience. True partnership. True expertise.
Our Team
We leverage decades of institutional beauty investment experience and deep industry knowledge to help beauty brands at all stages of growth realize their true potential.
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Rich Gersten
Co-Founder + Managing Partner
Cristina Nuñez
Co-Founder + Partner
Our Investment Focus
Early + Growth Stage
We target $1-5 million equity investments in emerging brands with at least $2 million in revenue and can provide growth capital in excess of $10 million.
Beauty Industry
We are sector specific investors and focus solely on brands in beauty, personal care, and wellness.
Brand + Founder Story
We seek unique, compelling, and differentiated brand and founder stories that engage consumers.
Consumer + Product
We seek brands who have a demonstrably superior and efficacious product with proven consumer traction and demand
Omnichannel Sales
We look for brands with an omni-channel sales distribution strategy.
High Growth + Margin
We seek brands with significant sales growth traction and a sharp focus on profitable growth.
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Crown Affair
A modern beauty brand on a mission to make haircare an everyday ritual.
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Maude
An essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity.
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Aquis
A pioneering a revolutionary science-based approach to haircare, transforming your routine to restore your hair’s natural strength, vitality and beauty.
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Feals
A modern wellness brand inspiring happier, healthier lives with premium hemp-based CBD products.
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Kinship
A skincare for all well beings that is clean, cruelty-free, consciously-packaged and clinically effective.
How We Define Beauty
Occasional to daily, optional to essential, self indulgent to self care, we see beauty as both a market and a movement.
