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AQUIS is pioneering a revolutionary science-based approach to haircare, transforming your routine to restore your hair’s natural strength, vitality and beauty. AQUIS works with the biology of your hair, restoring its strength from the inside out--unlike so many quick-fix, temporary solutions which only mask damage. You get healthier, more beautiful hair in less time and with less effort


Launched: 1990

Headquartered: San Francisco, CA

Founder(s): Britta Cox, Suveen Sahib

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“We’ve wanted Rich Gersten as an investor for years given his savviness at building meaningful beauty brands, we first stalked him at the WWD CEO Beauty Summit.  We are beyond thrilled that the timing aligned for us to work together at last, when he started True Beauty Ventures along with his partner Cristina Nunez just when we were also launching our interruptive K18 Biomimetic Science brand and products. Together Rich and Cristina bring a wealth of knowledge and know-how, they have unique insights and actively roll up their sleeves to help execute on critical path objectives.” 

— Britta Cox
Co-Founder, AQUIS & K18 Hair

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