Youthforia is makeup as an extension of your skincare - and they’re innovating with makeup you can sleep in. They mix of elevated playfulness, and high quality unique formulas. A dose of fun without compromising on performance, or skin health. Youthforia is universal. It’s the moments of utter bliss you get when you're young. Your first lip gloss. The cute text and the screenshot sent straight to the group chat. The waiting, the rush. Being completely in it, and taking it all in. Like if confetti was a feeling.


Launched: 2021

Headquartered: Miami, FL

Founder(s): Fiona Chan

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