Beauty’s New Class Of Lifestyle Brands
“When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her that he “never heard anyone say, ‘Oh, I really regret not launching with more products,’ and that really cracked me up because I knew it was true, but I also knew in my instinct I had to launch them all.”"