Investing in Visionary Beauty & Wellness Brands

We partner with fearless founders building brands that raise the bar, built to last, rooted in deep consumer connection, and designed to change lives.

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01

BeautyStat

Skincare
BeautyStat

BeautyStat is a science-driven and results-focused clinical skincare brand dedicated to providing the highest-quality and most effective beauty solutions.

View BeautyStat Website
Location:
New York, NY
Founder:
Ron Robinson
Year founded:
2019
Category:
Skincare
BeautyStat

BeautyStat

Skincare

BeautyStat is a science-driven and results-focused clinical skincare brand dedicated to providing the highest-quality and most effective beauty solutions.

View BeautyStat Website
Location:
New York, NY
Founder:
Ron Robinson
Year founded:
2019
Category:
Skincare
02

Biologica

Wellness
Biologica

Biologica is a women’s health supplement brand that offers hormonally targeted, clinically dosed multivitamin, botanical, probiotic and electrolyte formulas tailored to different life stages to support overall wellbeing.

View Biologica Website
Location:
San Francisco, CA
Founder:
Joseph and Elizabeth Zwillinger
Year founded:
2025
Category:
Wellness
Biologica

Biologica

Wellness

Biologica is a women’s health supplement brand that offers hormonally targeted, clinically dosed multivitamin, botanical, probiotic and electrolyte formulas tailored to different life stages to support overall wellbeing.

View Biologica Website
Location:
San Francisco, CA
Founder:
Joseph and Elizabeth Zwillinger
Year founded:
2025
Category:
Wellness
03

Caliray

Cosmetics
Caliray

Caliray, Inc. is a clean, sustainable, makeup brand that embodies the California lifestyle and places an emphasis on clean ingredients and real performance.

View Caliray Website
Location:
Newport Beach, CA
Founder:
Wende Zomnir
Year founded:
2021
Category:
Cosmetics
Caliray

Caliray

Cosmetics

Caliray, Inc. is a clean, sustainable, makeup brand that embodies the California lifestyle and places an emphasis on clean ingredients and real performance.

View Caliray Website
Location:
Newport Beach, CA
Founder:
Wende Zomnir
Year founded:
2021
Category:
Cosmetics
04

Cay Skin

Skincare
Cay Skin

Cay Skin is a daily sun care brand infused with gentle island-based ingredients and high-performance skin care actives that wear-like-air and feel like second skin.

View Cay Skin Website
Location:
Miami, FL
Founder:
Winnie Harlow
Year founded:
2022
Category:
Skincare
Cay Skin

Cay Skin

Skincare

Cay Skin is a daily sun care brand infused with gentle island-based ingredients and high-performance skin care actives that wear-like-air and feel like second skin.

View Cay Skin Website
Location:
Miami, FL
Founder:
Winnie Harlow
Year founded:
2022
Category:
Skincare
05

Crown Affair

Hair
Crown Affair

Crown Affair is a modern haircare brand focused on helping consumers build routines rooted in care, intention, and long-term hair health. With a product line designed to work seamlessly together, the brand emphasizes education and consistency in haircare.

View Crown Affair Website
Location:
New York, NY & Miami, FL
Founder:
Dianna Cohen
Year founded:
2019
Category:
Hair
Crown Affair

Crown Affair

Hair

Crown Affair is a modern haircare brand focused on helping consumers build routines rooted in care, intention, and long-term hair health. With a product line designed to work seamlessly together, the brand emphasizes education and consistency in haircare.

View Crown Affair Website
Location:
New York, NY & Miami, FL
Founder:
Dianna Cohen
Year founded:
2019
Category:
Hair
06

Dieux

Skincare
Dieux

Dieux is a clinically vetted, digitally-native skincare brand focused on community, radical transparency, effective products, and responsible sourcing.

View Dieux Website
Location:
Brooklyn, NY
Founder:
Charlotte Palermino and Joyce De Lemos
Year founded:
2020
Category:
Skincare
Dieux

Dieux

Skincare

Dieux is a clinically vetted, digitally-native skincare brand focused on community, radical transparency, effective products, and responsible sourcing.

View Dieux Website
Location:
Brooklyn, NY
Founder:
Charlotte Palermino and Joyce De Lemos
Year founded:
2020
Category:
Skincare
07

Evolvetogether

Personal Care
Evolvetogether

evolvetogether makes beautiful, high-performing daily essentials that make sustainable living a simple part of your everyday routine.

View Evolvetogether Website
Location:
Los Angeles, CA
Founder:
Cynthia Sakai
Year founded:
2020
Category:
Personal Care
Evolvetogether

Evolvetogether

Personal Care

evolvetogether makes beautiful, high-performing daily essentials that make sustainable living a simple part of your everyday routine.

View Evolvetogether Website
Location:
Los Angeles, CA
Founder:
Cynthia Sakai
Year founded:
2020
Category:
Personal Care
08

Feals

Wellness
Feals

Feals is a modern plant wellness company focused on utilizing CBD to help build happier and healthier lives.

View Feals Website
Location:
Denver, CO
Founder:
Alex Iwanchuk, Drew Todd, Eric Scheibling
Year founded:
2019
Category:
Wellness
Feals

Feals

Wellness

Feals is a modern plant wellness company focused on utilizing CBD to help build happier and healthier lives.

View Feals Website
Location:
Denver, CO
Founder:
Alex Iwanchuk, Drew Todd, Eric Scheibling
Year founded:
2019
Category:
Wellness
09

Hung Vanngo Beauty

Cosmetics
Hung Vanngo Beauty

Hung Vanngo Beauty is a makeup brand founded by renowned artist Hung Vanngo, celebrating bold expression and full glam. The brand embraces high-impact color, luxurious textures, and artistry-driven performance for confident, unapologetic beauty.

View Hung Vanngo Beauty Website
Location:
New York, NY
Founder:
Hung Vanngo
Year founded:
2025
Category:
Cosmetics
Hung Vanngo Beauty

Hung Vanngo Beauty

Cosmetics

Hung Vanngo Beauty is a makeup brand founded by renowned artist Hung Vanngo, celebrating bold expression and full glam. The brand embraces high-impact color, luxurious textures, and artistry-driven performance for confident, unapologetic beauty.

View Hung Vanngo Beauty Website
Location:
New York, NY
Founder:
Hung Vanngo
Year founded:
2025
Category:
Cosmetics
10

Iris & Romeo

Cosmetics
Iris & Romeo

Iris&Romeo is a clean makeup brand focused on a skincare first approach to formulation for makeup-skincare hybrid products.

View Iris & Romeo Website
Location:
San Francisco, CA
Founder:
Michele Gough-Baril
Year founded:
2019
Category:
Cosmetics
Iris & Romeo

Iris & Romeo

Cosmetics

Iris&Romeo is a clean makeup brand focused on a skincare first approach to formulation for makeup-skincare hybrid products.

View Iris & Romeo Website
Location:
San Francisco, CA
Founder:
Michele Gough-Baril
Year founded:
2019
Category:
Cosmetics
11

Jupiter

Hair
Jupiter

Jupiter is a premium haircare brand focused on scalp health, offering dermatologist-tested, salon-quality solutions to treat dandruff and promote balanced, healthy hair.

View Jupiter Website
Founder:
Alexa Adler, Robbie Salter, Ross Goodhart
Year founded:
2020
Category:
Hair
Jupiter

Jupiter

Hair

Jupiter is a premium haircare brand focused on scalp health, offering dermatologist-tested, salon-quality solutions to treat dandruff and promote balanced, healthy hair.

View Jupiter Website
Founder:
Alexa Adler, Robbie Salter, Ross Goodhart
Year founded:
2020
Category:
Hair
12

K18

Hair
exited

Acquired by Unilever in 2024

K18

Acquired by Unilever in 2024

K18 is a biotech-driven haircare brand focused on hair health and repair at the molecular level. K18 offers professional-grade performance backed by patented technology.

View K18 Website
Location:
San Francisco, California
Founder:
Suveen Sahib & Britta Cox
Year founded:
2020
Category:
Hair
exited
K18

K18

Hair

Acquired by Unilever in 2024

K18 is a biotech-driven haircare brand focused on hair health and repair at the molecular level. K18 offers professional-grade performance backed by patented technology.

View K18 Website
Location:
San Francisco, California
Founder:
Suveen Sahib & Britta Cox
Year founded:
2020
Category:
Hair
13

Kinship

Skincare
exited
Kinship

Kinship is a skincare brand focused on addressing sensitive skin needs through products with science-backed pre-biotic technology, sensorial textures and plant-based actives.

View Kinship Website
Location:
San Francisco, CA
Founder:
Alison Haljun and Christin Powell
Year founded:
2019
Category:
Skincare
exited
Kinship

Kinship

Skincare

Kinship is a skincare brand focused on addressing sensitive skin needs through products with science-backed pre-biotic technology, sensorial textures and plant-based actives.

View Kinship Website
Location:
San Francisco, CA
Founder:
Alison Haljun and Christin Powell
Year founded:
2019
Category:
Skincare
14

Maude

Wellness
Maude

maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity.

View Maude Website
Location:
Brooklyn, NY
Founder:
Eva Goicochea
Year founded:
2018
Category:
Wellness
Maude

Maude

Wellness

maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity.

View Maude Website
Location:
Brooklyn, NY
Founder:
Eva Goicochea
Year founded:
2018
Category:
Wellness
15

Moon Juice

Wellness
Moon Juice

Moon Juice is a prestige wellness brand focused on adaptogen blends, plant proteins, adaptogenic super herbs and mushrooms to elevate body, beauty and consciousness.

View Moon Juice Website
Location:
Los Angeles, CA
Founder:
Amanda Chantal Bacon
Year founded:
2011
Category:
Wellness
Moon Juice

Moon Juice

Wellness

Moon Juice is a prestige wellness brand focused on adaptogen blends, plant proteins, adaptogenic super herbs and mushrooms to elevate body, beauty and consciousness.

View Moon Juice Website
Location:
Los Angeles, CA
Founder:
Amanda Chantal Bacon
Year founded:
2011
Category:
Wellness
16

Norms

Health
Norms

Norms is a modern personal care brand that offers stigma-free, clinically proven, maximum-strength hemorrhoid relief products paired with clear guidance and educational content to normalize treatment of common yet embarrassing health issues.

View Norms Website
Location:
Los Angeles, CA
Founder:
Josh Katz and Carli Roth
Year founded:
2025
Category:
Health
Norms

Norms

Health

Norms is a modern personal care brand that offers stigma-free, clinically proven, maximum-strength hemorrhoid relief products paired with clear guidance and educational content to normalize treatment of common yet embarrassing health issues.

View Norms Website
Location:
Los Angeles, CA
Founder:
Josh Katz and Carli Roth
Year founded:
2025
Category:
Health
17

Sleep or Die

Wellness
Sleep or Die
Sleep or Die is a modern sleep wellness brand challenging traditional category conventions through innovative products, bold design and community-driven storytelling.
View Sleep or Die Website
Location:
Los Angeles
Founder:
Lauren Sudeyko
Year founded:
2025
Category:
Wellness
Sleep or Die

Sleep or Die

Wellness
Sleep or Die is a modern sleep wellness brand challenging traditional category conventions through innovative products, bold design and community-driven storytelling.
View Sleep or Die Website
Location:
Los Angeles
Founder:
Lauren Sudeyko
Year founded:
2025
Category:
Wellness
18

Sofie Pavitt Face

Skincare
Sofie Pavitt Face

Founded by the cult-followed aesthetician and acne specialist, Sofie Pavitt Face aims to mimic the skincare studio experience at home with expert-formulated solutions for acne-prone skin.

View Sofie Pavitt Face Website
Location:
New York, NY
Founder:
Sofie Pavitt
Year founded:
2023
Category:
Skincare
Sofie Pavitt Face

Sofie Pavitt Face

Skincare

Founded by the cult-followed aesthetician and acne specialist, Sofie Pavitt Face aims to mimic the skincare studio experience at home with expert-formulated solutions for acne-prone skin.

View Sofie Pavitt Face Website
Location:
New York, NY
Founder:
Sofie Pavitt
Year founded:
2023
Category:
Skincare
19

The 7 Virtues

Fragrance
The 7 Virtues

The 7 Virtues is a mission-driven, clean fragrance brand featuring sustainably sourced ingredients.

View The 7 Virtues Website
Location:
Halifax, Nova Scotia, Canada
Founder:
Barb Stegemann
Year founded:
2010
Category:
Fragrance
The 7 Virtues

The 7 Virtues

Fragrance

The 7 Virtues is a mission-driven, clean fragrance brand featuring sustainably sourced ingredients.

View The 7 Virtues Website
Location:
Halifax, Nova Scotia, Canada
Founder:
Barb Stegemann
Year founded:
2010
Category:
Fragrance
20

The Maker

Fragrance
The Maker

The Maker is a clean, premium fragrance brand with hotel origins fusing fragrance, hospitality and lifestyle to bring a coveted travel experience to consumers everywhere.

View The Maker Website
Location:
Hudson, NY
Founder:
Lev Glazman and Alina Roytberg
Year founded:
2021
Category:
Fragrance
The Maker

The Maker

Fragrance

The Maker is a clean, premium fragrance brand with hotel origins fusing fragrance, hospitality and lifestyle to bring a coveted travel experience to consumers everywhere.

View The Maker Website
Location:
Hudson, NY
Founder:
Lev Glazman and Alina Roytberg
Year founded:
2021
Category:
Fragrance
21

Vacation

Skincare
Vacation

Vacation is a playful suncare brand that blends high-performance sun protection with incredible scents, unique formats and nostalgia-inspired branding.

View Vacation Website
Location:
Miami, FL
Founder:
Dakota Green, Lach Hall, Marty Bell
Year founded:
2021
Category:
Skincare
Vacation

Vacation

Skincare

Vacation is a playful suncare brand that blends high-performance sun protection with incredible scents, unique formats and nostalgia-inspired branding.

View Vacation Website
Location:
Miami, FL
Founder:
Dakota Green, Lach Hall, Marty Bell
Year founded:
2021
Category:
Skincare
22

Wizard Wellness

Health
Wizard Wellness

Wizard Wellness is redefining allergy care for the modern wellness consumer, merging drug-free, steroid-free innovation with microbiome science and design-forward branding.

View Wizard Wellness Website
Founder:
Lorne Lucree
Year founded:
2025
Category:
Health
Wizard Wellness

Wizard Wellness

Health

Wizard Wellness is redefining allergy care for the modern wellness consumer, merging drug-free, steroid-free innovation with microbiome science and design-forward branding.

View Wizard Wellness Website
Founder:
Lorne Lucree
Year founded:
2025
Category:
Health